Everything we do is Formed Through Ingenuity. Our brand icon is no exception. The MacLean-Fogg icon is purposeful and rich in meaning.
Our forward thinking and practical ingenuity are embodied in the rugged forged black base rising up to the precision of the elevated machined surfaces. The polished translucence of these refined surfaces symbolizes our paving the way for a future without limitations.
The perfect symmetry and proportion of the icon connotes the fair, balanced treatment that our clients have come to expect and appreciate each time they connect with MacLean-Fogg.
This modern brandmark is steeped in heritage – based on the iconic two hexes. The inside hex is made up of three key components representing fit, form and function – the keys to manufacturing precision component solutions. They also point outward with optimism and direction for growth, symbolizing the integral roles of our clients, investors, and associates.
Each facet of the brandmark also highlights an aspect of the MacLean-Fogg business. The precision surfaces call to mind those found in formed and machined components.